Your wardrobe should look like you.
Second Bloom Style-
Personal styling for women in their 50s, 60s and beyond who are done dressing for everyone else.
Wardrobe edits, capsule building, and secondhand sourcing from the places where the extraordinary things live.
Chicago and virtually worldwide.
Style has not expiration date.
The women I work with are not lacking taste. They are ready to dress for themselves. Finally, fully and without apology.
Sourced. Not shopped.
Chicago’s vintage shops, consignment circuit and estate sales hold some of the most beautiful clothing in the city. I know where to find it.
The wardrobe edit is just the beginning.
When you clear out what belongs to other people’s expectations, you find out what is actually yours. That is where we start.
The wardrobe that was supposed to be temporary. The pieces bought to be acceptable for an occasion. The colors you default to because they’re safe. It adds up, over years, into a wardrobe that fits everyone’s expectations except your own.
You know who you are. Your wardrobe just hasn’t caught up.
You are clear, thoughtful, and done with dressing for other people’s expectations. You want a wardrobe that reflects the woman you actually are right now — not the woman you used to be, and not what the fashion industry thinks women your age should look like.
You may be on the other side of a career. A changed body. A marriage that ended or a chapter that closed. You may simply be someone who has always had strong style instincts but lost the thread somewhere. You may simply be ready, for the first time in a long time, to dress entirely for yourself.
I know this territory. I built Second Bloom after my own wardrobe stopped making sense to me.
And here's the part nobody warns you about: doing this is fun. Genuinely. There's a particular delight in rediscovering what you actually like, after years of not asking.
Four ways to begin.
Style Identity Consultation
Who you are, before we touch the wardrobe. The only starting point that makes the rest of the work stick. 45 minutes, in person or virtual. $75.
The Wardrobe Edit
Find out what's actually yours. Release everything that belongs to someone else's expectations. In your own home, at your own pace. 90 minutes, in person. From $95.
The Connoisseur Shop — Chicago Signature Service
Not a shopping trip — sourcing. I find the pieces your wardrobe is missing, from the best of Chicago's estate sales, vintage shops, and consignment. From $125.
Your Second Bloom: Refine Your Style Course
The written online course for women in their second chapter. Six chapters. The complete work — done at your own pace, in your own time, with no one watching. $147.
Two minutes. Find out how well your wardrobe is actually serving the life you’re living right now.
Not sure where to start? Download the free Style Identity Guide — five questions that will change how you dress.
“You have earned the right to stop caring what other people think of what you wear.”
The same eye, pointed somewhere new.
The same eye that finds the pieces your wardrobe is missing also finds the things that aren't clothes. For years it's meant clothing. It also means everything else — for your home, and for the people you most want to get it right for.
A small original painting for the wall that's been bare too long. Brass bookends with some weight and history to them. A gift for the daughter or the old friend who has taste and nothing she needs — the kind of present you can't find by searching, because the whole point is that it's one of a kind.
You tell me what you're looking for, or just the feeling you're after, and I go and find it.
Your Second Bloom: Refine Your Style
The online course for women who are ready to do this work. Six chapters. Written lessons, honest questions, and worksheets that stay useful long after you’ve finished. No video, no live sessions — just the work, done thoroughly, in your own time.
Who you are. How to translate what inspires you into a wardrobe that actually reflects it. How to dress the body you have. The wardrobe edit. The capsule. Shopping with intention — secondhand first, quality always. Everything, from the beginning.
